Change Is the Only Certainty: Friska Wirya Urges Telcos to "Pivot Without Panic" in the AI-RCS Era
09/12/2025
AI is forcing the mobile ecosystem's operators to rethink how they work, while RCS is creating new pressure to move faster than their legacy systems allow. Leaders are confronting internal resistance, confusion around priorities, and the cost of hanging onto outdated processes. A new model of “FutureFit” organizations is gaining traction, highlighting the need for agility, clear objectives, and the ability to unlearn what no longer serves the business.
Welcome to MEF Podcast Perspectives. Our guest is Friska Wirya, one of the world’s leading change-management thinkers, best-selling author of the FutureFit Organization series, and creator of the AI tool Ask Friska. She works with executives to turn resistance into resilience and help teams stay confident and capable through technological change.
We talk about what makes an organization FutureFit, how to recognise resistance as a useful signal, and why empathy is essential. We also look at the barriers slowing RCS adoption, the need to remove outdated practices when budgets are tight, and the distinction between mastering change and simply managing it.