Perspectives

“Don’t hesitate — get started.” That’s the message from Sinch to business leaders still wavering on Rich Communication Services (RCS) and AI. Why? Because RCS is already delivering 2–7x higher click-through rates, up to 42% engagement, and AI is poised to reshape how brands interact with consumers — with 97% of businesses planning to adopt AI for customer communication in 2025.

Sinch, a global cloud communications platform powering over 150 billion interactions per year, was recently honored with a MEFFYS ESG Award, recognizing its commitment to environmental and ethical responsibility. 

In this podcast, Miriam Liszewski, Commercial Product Manager for RCS, and Isabella Rahm, Product Marketing Manager, emphasize that switching from SMS to RCS can be simple — even without major technical changes. Branded, verified senders, richer message formats, and stronger analytics make RCS a clear next step. “Start simple,” says Liszewski. “Small wins lead to transformational experiences.”

The episode explores how RCS and AI can work in tandem — offering secure, interactive, and personalized conversations — while ensuring human oversight and ethical data use. Whether in retail, finance, or healthcare, the future is now, and Sinch is building the infrastructure to power it.