MEFCast

In this episode of MEF Leadership Forum Africa, you will hear from Valentina Ferrari (MEF), Vijay Vichhi (Digital Virgo), Renaud Ganascia (Digital Virgo), and Mounia Terhzaz (Digital Virgo) to unpack the realities of building successful Super Apps.

The discussion explores how payments, content, and communication can be integrated into a seamless user experience, and outlines the strategic pillars required—from user journeys and marketing to monetisation and technical integration. Drawing on Digital Virgo’s extensive work with Telcos across Africa and beyond, the session highlights practical lessons, key success factors, and what it truly takes to make a Super App strategy deliver real impact.