Perspectives

The global messaging market is under strain as enterprises move beyond A2P SMS while regulation lags behind fast-growing OTT messaging platforms. Unlike SMS, services such as WhatsApp and Telegram operate with limited oversight, creating vulnerabilities that fraudsters increasingly exploit and shifting risk across the mobile ecosystem.

In this episode of Perspectives in Mobile, MEF’s Riccardo Amati speaks with Igor Skutsenya, Senior Business Development Manager at LANCK Telecom, about what live traffic data reveals behind the industry’s transition. They examine the real pace of RCS adoption, rising SMS costs, evolving monetization models, and why uneven regulation could become the industry’s most underestimated threat.

Igor explains why A2P SMS still underpins revenues despite visible decline, why RCS adoption depends more on commercial models than technology, and how richer messaging can improve fraud defenses, if regulation keeps pace with innovation.