France’s AF2M Issues a New Business Messaging Charter: What It Means for a Fragmenting Global Landscape
A new phase in national oversight of business messaging is taking shape in France, with updated rules set to influence how market participants operate. As sender identification and compliance models evolve across different jurisdictions, the wider European environment is becoming more intricate. These developments signal broader structural shifts in how messaging ecosystems are governed. Stefano Nicoletti, Head of the Mobile Ecosystem Forum Sender ID Registry, outlines the key considerations for industry stakeholders as the framework comes into effect.
MEF Data: Asia-Pacific Consumers Take Control of Their Personal Data Protection
There has been a dramatic pivot in personal cybersecurity in the Asia Pacific over the last five years, with more consumers taking responsibility for their own data privacy protections, according to MEF’s 11th Annual Consumer Survey.
The most striking development is the widespread adoption of two-factor authentication, with the use of SMS one-time passcodes (OTPs) to verify the user’s identity more than doubling from just 17% in 2020 to 45% in 2025. The 28 pp increase signals a mass acceptance of higher-friction login methods.
Beyond the Mask: From Knowing Your Customer to the Masquerade After-Party
As the mobile industry gathers once again in Barcelona, anticipation builds around a week of conversations, connections, and fresh perspectives across markets, sectors, and disciplines worldwide today. Leaders and innovators will come together to explore evolving challenges, emerging opportunities, and the direction of the digital ecosystem, setting the tone for the year ahead. MEF Director of Programmes, Nicholas Rossman, shares what attendees can expect from this year’s event and why the discussions taking place matter for the wider mobile industry.
MEF Data: From Laggards to Leader – 2024 Merger Leapfrogs Spain’s MasOrange to Majority Market Share
The Spanish telecom market has experienced the most significant structural transformation of any major European market over the past decade. The 2024 merger between fourth-placed Masmovil and declining third-placed Orange Spain created MasOrange, a new entity holding 41.32% of the market — instantly dethroning Telefónica’s Movistar (25.95%) as the decades-long market leader.
UK Payments Regulator Launches Independent Review of the APP Reimbursement Regulations
New regulatory developments around payment fraud are prompting renewed discussion across the digital ecosystem. As policymakers assess early outcomes and consider future directions, questions are emerging about responsibility, collaboration, and prevention beyond financial institutions. In this blog, Stefano Nicoletti, Head of the Mobile Ecosystem Forum Sender ID Registry, explains the wider implications for industry stakeholders navigating an evolving risk landscape.
South Africa’s Fair Share Debate: A Critical Infrastructure Turning Point
South Africa’s telecoms sector is entering a period of reassessment, as operators, regulators, and digital platforms quietly rethink how connectivity is funded and governed. Issues of investment pressure, market balance, and policy direction are beginning to converge, with wider implications for emerging markets. MEF Director of Programmes, Nicholas Rossman, reports on the signals shaping this evolving debate.
QR Codes, Digital Trust and Emerging Risks: Why Quishing Matters to the Mobile Ecosystem
QR codes have become a seamless part of everyday life, powering payments, services, and interactions with effortless speed. But that same convenience has made them a prime target for “quishing,” a rising form of QR‑code phishing that turns trusted environments into potential entry points for fraud. In this post, Valentina Ferrari, COO of MEF, highlights how quishing exposes gaps in ownership, governance, and digital trust across the mobile ecosystem.
Finland Introduces a New Sender ID Registry
Finland has taken a significant step in strengthening messaging security with Traficom’s new M28 L/2025 regulation, introducing a formal Sender ID registry for alphanumeric SMS identifiers. In this post, Stefano Nicoletti Head of the MEF Sender ID Registry, explores what the new Finnish framework means for operators, aggregators, and enterprise senders- and why increasing regulatory divergence across the EU underscores the urgent need for aligned, industry‑wide standards.
MEF Data: More European and APAC Travellers Use Their Telco Plan When Abroad
More European and APAC travellers are using their usual mobile operator plans for connectivity while abroad, according to MEF’s 11th Annual Consumer Survey. In 2025, exactly half of European consumers on average said they use their usual mobile operator plan while travelling, up from a third in 2022, while in APAC, consumer usage of their usual mobile operator plan rose from 22% in 2022, to 31% in 2025.
The European Digital Networks Act
Europe’s approach to digital connectivity is entering a new phase with the launch of the Digital Networks Act, a proposal that could reshape how networks, services, and infrastructure are governed across the EU. As discussions gather pace, the implications are being closely watched by industry and policymakers alike. MEF Director of Programmes, Nicholas Rossman, reports on what the DNA could mean for networks, markets, and Europe’s digital ambitions.
