France’s AF2M Issues a New Business Messaging Charter: What It Means for a Fragmenting Global Landscape
A new phase in national oversight of business messaging is taking shape in France, with updated rules set to influence how market participants operate. As sender identification and compliance models evolve across different jurisdictions, the wider European environment is becoming more intricate. These developments signal broader structural shifts in how messaging ecosystems are governed. Stefano Nicoletti, Head of the Mobile Ecosystem Forum Sender ID Registry, outlines the key considerations for industry stakeholders as the framework comes into effect.
KPN Netherlands Launch Sees Universal Domestic Reach of RCS Spreading Across Europe
Europe’s business messaging landscape continues to evolve as new developments reshape how brands and operators collaborate to reach customers. Recent milestones signal growing momentum, shifting expectations around reach, interoperability, and enterprise adoption while raising questions about platform support and market readiness. MEF Principal Analyst for Business Messaging Pamela Clark-Dickson explains what these developments mean for the industry going forward globally.
Perspectives in Mobile: EU Digital Networks: Single-Market Dreams and Domestic Realities
Listen to the latest Perspectives in Mobile podcast as MEF’s Riccardo Amati joined by Innocenzo Genna, Lawyer Specializing in EU Technology how the Digital Networks Act may reshape EU telecom regulation, investment incentives, and cross-border growth.
A Step Forward for Europe’s Mobile Identity, Payments and Anti‑Fraud Ecosystem
Europe’s digital landscape is entering a phase as policymakers advance initiatives aimed at strengthening trust, security, and interoperability across the region’s connected economy. Emerging frameworks promise to reshape how identities are verified and payments are made, while raising new questions for industry stakeholders. MEF CEO Dario Betti takes a look at what these developments could mean for the mobile ecosystem.
MEF Data: Asia-Pacific Consumers Take Control of Their Personal Data Protection
There has been a dramatic pivot in personal cybersecurity in the Asia Pacific over the last five years, with more consumers taking responsibility for their own data privacy protections, according to MEF’s 11th Annual Consumer Survey.
The most striking development is the widespread adoption of two-factor authentication, with the use of SMS one-time passcodes (OTPs) to verify the user’s identity more than doubling from just 17% in 2020 to 45% in 2025. The 28 pp increase signals a mass acceptance of higher-friction login methods.
Apple’s Testing of Encrypted RCS Chats Signals Global E2EE Interoperability is on the Way
Encrypted messaging continues to evolve as mobile platforms experiment with new standards and interoperability. Recent developments hint at meaningful changes in how users communicate across devices and networks, raising questions around implementation, timing, and broader industry implications while leaving many details still to unfold. MEF Principal Analyst for Business Messaging Pamela Clark-Dickson takes a look at what could come next.
WhatsApp Business Platform: Business Models (2023–2025 Updates)
WhatsApp’s Business Platform pricing continues to evolve as messaging becomes an increasingly central channel for customer engagement. Recent updates signal a shift in how businesses approach communication costs, operational planning, and customer interactions across markets. Understanding these changes helps frame the broader direction of conversational commerce and platform strategy. MEF CEO Dario Betti explains how these developments reflect wider industry trends and what they could mean for businesses navigating the changing messaging ecosystem.
Beyond the Mask: From Knowing Your Customer to the Masquerade After-Party
As the mobile industry gathers once again in Barcelona, anticipation builds around a week of conversations, connections, and fresh perspectives across markets, sectors, and disciplines worldwide today. Leaders and innovators will come together to explore evolving challenges, emerging opportunities, and the direction of the digital ecosystem, setting the tone for the year ahead. MEF Director of Programmes, Nicholas Rossman, shares what attendees can expect from this year’s event and why the discussions taking place matter for the wider mobile industry.
Telegram’s Gaming: Have Indie Games Found a New Love?
Messaging platforms are increasingly exploring new roles within the digital economy, extending their reach into entertainment and interactive experiences. Emerging models are prompting fresh discussion around developer access, user engagement, and sustainable growth across mobile ecosystems. As industry perspectives evolve, new opportunities and challenges are coming into focus. MEF CEO Dario Betti explains what this shift signals for the wider mobile landscape.
MEF Data: From Laggards to Leader – 2024 Merger Leapfrogs Spain’s MasOrange to Majority Market Share
The Spanish telecom market has experienced the most significant structural transformation of any major European market over the past decade. The 2024 merger between fourth-placed Masmovil and declining third-placed Orange Spain created MasOrange, a new entity holding 41.32% of the market — instantly dethroning Telefónica’s Movistar (25.95%) as the decades-long market leader.
