This session will analyze key trends in digital payments and consumer behavior over the past year. Drawing from MEF Data, we will examine the rise of mobile money services like M-Pesa and MoMo, the growth of direct carrier billing for digital content, and how consumer preferences are shaping the payments landscape across Sub-Saharan Africa.
Explore the payment landscape on the continent and focusing on the impact of Mobile Money and the potential synergies/partnerships that can be harnessed with content partners looking to scale on the continent.
As digital infrastructure rapidly expands across the African continent, new opportunities are emerging in digital entertainment—from streaming platforms and mobile content to gaming and digital advertising. This session explores the evolving landscape, highlighting the potential for return on investment (ROI) in key markets, as well as the barriers to scalability, monetization, and content localization.
Africa’s digital economy is evolving fast, with mobile networks at its core. This session highlights five transformative use cases—across fintech, digital content, health, education, and e-commerce—that are reshaping how Africans connect, consume, and transact. F
Women are playing a pivotal role in the growth and transformation of digital payments across Sub-Saharan Africa, both as professionals in the payment ecosystem and as key consumers driving adoption.
Kenya is home to one of Africa’s most active mobile content and subscription markets, with Direct Carrier Billing (DCB) playing a key role in how users pay for digital services. In this session, speakers will explore the current state of the Kenyan DCB ecosystem and how mobile content is marketed, delivered, and monetised.
The discussion will also touch on digital advertising strategies—such as direct media buying and performance marketing—and how these approaches can shape user experience and influence compliance outcomes. From customer journeys to complaint trends, the panel will share insights on what’s working, what’s evolving, and where the opportunities lie in this fast-moving market.
