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MEF Global Forum 2025

MEF once again brought two days of insightful, thought-provoking content within its Global Forum, bringing together the world’s top industry leaders and visionaries for unparalleled discussions, insights, and networking opportunities.  Sunday’s sessions dive into Content & Advertising, Payments & Commerce, Identity & Data, Connectivity & Wholesale, and Omnichannel strategies. On Day 2, the focus shifted to MEF Data, Antifraud, Mobile Evolution, Enterprise Communication, RCS, and Omnichannel Customer Experience.
MEF Global Forum 2025
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Securing the Future of Messaging: Microsoft's Vision for a Trusted Ecosystem

A fast-paced Introductory Address delivered by Anna Gentry, Senior Corporate Counsel, Telecom Regulatory at Microsoft

  •   Anna Gentry, Senior Corporate Counsel, Telecom Regulatory – Microsoft
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Securing the Future of Messaging: Microsoft's Vision for a Trusted Ecosystem

A fast-paced Introductory Address delivered by Anna Gentry, Senior Corporate Counsel, Telecom Regulatory at Microsoft

  •   Anna Gentry, Senior Corporate Counsel, Telecom Regulatory – Microsoft
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MEF DATA Insights & Consumer trust

This session will explore key findings from across the mobile ecosystem, based on the latest consumer survey results from 17 countries. This session will focus on Consumer Trust, how to enhance privacy and consumer confidence in the mobile space, and what MEF can do to drive action. We will also look at emerging trends in the Enterprise Communications space and what they tell us about the future of business messaging.

  • Gavin Patterson, Director of data – MEF
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MEF DATA Insights & Consumer trust

This session will explore key findings from across the mobile ecosystem, based on the latest consumer survey results from 17 countries. This session will focus on Consumer Trust, how to enhance privacy and consumer confidence in the mobile space, and what MEF can do to drive action. We will also look at emerging trends in the Enterprise Communications space and what they tell us about the future of business messaging.

  • Gavin Patterson, Director of data – MEF
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Antifraud: Tackling Emerging Threats and Protecting the Ecosystem

Explore the current challenges and solutions in combating fraud within the mobile ecosystem. This session will delve into the latest antifraud strategies, technologies, and best practices to protect consumers and businesses. We’ll discuss the evolving nature of fraud, including new threats and vulnerabilities, and how industry leaders are addressing these issues. Join us to gain insights into effective antifraud measures and the future of fraud prevention in the mobile industry.

  • Nick Rossman, Programme Director – MEF
  • Eli Katz, Founder and CEO – XConnect
  • Anna Gentry, Senior Corporate Counsel, Regulatory – Microsoft
  • Ira Cohen, VP, Business Development and Marketing – MMDSmart
  • Claudine Bell, Partner Business Manager – Messaging & Payments (Wholesale) – Virgin Media 02
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AI-Powered Learning & Content: The Next Revenue Revolution

  • Olia Stasiuk, Founder and CEO – Bonzai AI
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AI-Powered Learning & Content: The Next Revenue Revolution

  • Olia Stasiuk, Founder and CEO – Bonzai AI
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ID & Data – The role of verified attributes in creating a trusted economy

So often we focus on identifying the individual, the consumer. But what happens when I don’t know if the message I’m receiving is legitimate OR if the number on my incoming call is withheld? In this session you will hear from some of the industry’s leading experts in the field of identity attributes. We will explore the role of verified attributes in creating trust. We will look at use cases, the significant parties in communication flows and hear from technology vendors looking to solve this problem.

  • Tim Green, Features Editor – MEF
  • Glyn Povah, Global Product Development – Telefónica Tech
  • Matt Hornsey, Head of Product and Purchasing – TMT Analysis
  • Rebekah Johnson, Founder and CEO – Numeracle
  • Andrew Bud, CBE FREng FIET, Founder & CEO, iProov
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 Sports Content Monetisation: Slam Dunk or Dummy?

As the demand for sports content surges, Direct Carrier Billing (DCB) is emerging as a powerful tool for monetizing sports licensing and content products via mobile subscription services. In this panel, moderated by Anzelle Robertson, Program Director at MEF, industry experts will explore the opportunities and challenges facing this growing trend. From the value of exclusive sports rights to consumer engagement strategies and regulatory considerations, this discussion will dive into what it takes to turn sports content into a winning business model—or whether it risks missing the mark.

  • Anzelle Robertson, Programme Director – MEF
  • Stefan Suripatty, Business Development Director – Smadex
  • Gaby Bosch, CEO – Content For Mobile
  • Mohamed Benhamadi, Managing Director: Business Development – Telecoming
  • Leone Crescenzi, Chief Product Officer – Cookies Digital
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Omnichannel & CX in 2025 and its implications for business.

This session will explore how businesses, especially in telecom, can prioritize customer experience as a differentiator while leveraging specific channels like RBM (Rich Business Messaging) to elevate engagement. Discussions will focus on: The critical role of RBM in transforming business communications. AI-driven personalization and its impact on customer satisfaction and retention. Key challenges in delivering seamless experiences across channels. Future outlook what will be the next major evolution.

  • Nassia Skoulikariti, Project Director – IoT – MEF
  • Liubov Martinova, Director of Business Development and Marketing – Kompaas
  • Vova Gerneshii, Growth Product Director, ext. – GMS
  • David Fenandez Vinualles, Co-Fouder – DeCh.at
  • Divya Wakankar, EVP of Strategy, Corporate Development & Chief Marketing Officer – BICS
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