In a world where trade policy is weaponized, telecoms sit at the intersection of infrastructure, innovation, and sovereignty. We explore how Canada can respond strategically–not just reactively–to US tariff actions. Canadian telecoms need not act as passive collateral in trade wars, but as essential strategic assets, leveraging policy, cross-border partnerships, and innovative leadership to defend Canadian competitiveness, and build resiliance and leadershp in a fragmented economic order.
Learn the recent trends in both complaints and losses from SMS-related fraud in Canada, feedback from MEF’s 11th Annual Consumer Survey, and how the adoption of Google’s RCS messaging platform by major Canadian mobile network operators, together with Apple’s support for RCS messaging in iOS 18, could help mitigate fraud in the A2P SMS channel while triggering a richer future for carrier messaging.
Learn the recent trends in both complaints and losses from SMS-related fraud in Canada, feedback from MEF’s 11th Annual Consumer Survey, and how the adoption of Google’s RCS messaging platform by major Canadian mobile network operators, together with Apple’s support for RCS messaging in iOS 18, could help mitigate fraud in the A2P SMS channel while triggering a richer future for carrier messaging.
Canada’s telecom transformation is being redefined by TELUS—from RCS messaging adoption to the launch of sovereign AI factories powering the next wave of digital services. In this session, MEF CEO Dario Betti speaks with TELUS leaders about how the company is leveraging its wholesale strategy, data governance, and AI investments to shape the future of global telecommunications. Discover how TELUS is driving forward trusted communications, intelligent automation, and resilient digital ecosystems—setting a benchmark not only for Canada but for telcos worldwide.
Phone numbers are more than just contact points — they’re critical data assets that can help organizations verify identity, combat fraud, optimize routing and strengthen trust across communications. In this session, Somos will explore how unified phone number intelligence supports smarter, faster, and more secure decision making. Whether you’re focused on fraud prevention, customer engagement or infrastructure optimization, this session will show how phone number data can be a powerful ally.
Phone numbers are more than just contact points — they’re critical data assets that can help organizations verify identity, combat fraud, optimize routing and strengthen trust across communications. In this session, Somos will explore how unified phone number intelligence supports smarter, faster, and more secure decision making. Whether you’re focused on fraud prevention, customer engagement or infrastructure optimization, this session will show how phone number data can be a powerful ally.
Canada’s A2P messaging ecosystem is evolving rapidly, with collaboration at its core. This session will explore how telecom providers, aggregators, enterprises, and regulators are working together to drive innovation, combat fraud, and grow the market. Learn how partnerships are shaping best practices, fostering ecosystem trust, and unlocking new opportunities for businesses to connect with consumers. Gain insights from industry leaders on what’s working—and what’s next—for Canada’s A2P future.
Rich Business Messaging (RBM) represents the next wave of business communications, but adoption in Canada has been slower than expected. What’s holding businesses back, and how can we accelerate progress? This session will explore the technical, regulatory, and market barriers to RBM adoption, as well as highlight successful use cases. Discover strategies to engage brands, streamline onboarding, and drive consumer adoption in Canada’s RBM ecosystem.
In a world of rising cyber threats, data breaches, and evolving regulations, trust is more important than ever. How can businesses and telecom providers protect consumers while ensuring seamless, engaging communication? This session will explore the intersection of security, privacy, and user experience, featuring insights from industry leaders on balancing protection with innovation.
Artificial intelligence is revolutionizing customer engagement through chatbots, predictive messaging, and automation. But how far can AI go in transforming business messaging? This session will explore AI’s role in mobile communications, with real-world examples from enterprises using AI-powered messaging solutions.
Artificial intelligence is revolutionizing customer engagement through chatbots, predictive messaging, and automation. But how far can AI go in transforming business messaging? This session will explore AI’s role in mobile communications, with real-world examples from enterprises using AI-powered messaging solutions.
Fraudsters thrive in security gaps. As their tactics become more coordinated and cross-industry, our siloed defenses are becoming their biggest asset. This isn’t a theory; it’s the reality of modern fraud. This compelling session pulls back the curtain on why breaking down these organizational barriers is not just beneficial, but absolutely critical. Join industry leaders as they unveil the power of shared fraud intelligence between telecom, financial institutions, and other sectors—revealing how collective action can drastically enhance early detection, protect your customers, and transform your response capabilities.
Optimizing Messaging Channel Strategy in the Age of Advanced Messaging
As organizations navigate the evolving messaging landscape, understanding the unique use cases for each channel is vital. This panel session focuses on optimizing messaging channel strategies within the context of advanced messaging in Canada, the US, and globally.
As mobile communication becomes more central to our digital lives, fraudsters are evolving their tactics – from SIM swap and porting fraud to advanced identity spoofing and network manipulation. This session brings together experts to explore how mobile identity and authentication are adapting to meet these threats. Learn about the latest innovations in passwordless security, SIM-based authentication, network APIs, and real-time fraud detection, and how collaboration across sectors is key to staying ahead.
As the Forum comes to a close, we turn to the horizon with an insight rich chat on the evolving state of RCS–the industry’s most promising, yet complex, opportunities.
As the day’s capstone session, Virginie Debris of Sinch shares an on-the-ground perspective on RCS adoption, with a candid look at the challenges and lessons from Sinch’s frontline messaging teams. What does it take to transition enterprise customers from traditional SMS programs to RCS? What’s resonating with clients—and what’s still missing from the equation?
As the Forum comes to a close, we turn to the horizon with an insight rich chat on the evolving state of RCS–the industry’s most promising, yet complex, opportunities.
As the day’s capstone session, Virginie Debris of Sinch shares an on-the-ground perspective on RCS adoption, with a candid look at the challenges and lessons from Sinch’s frontline messaging teams. What does it take to transition enterprise customers from traditional SMS programs to RCS? What’s resonating with clients—and what’s still missing from the equation?
