An overview of the latest consumer survey results for the Indian market and what it means for business messaging and the evolution of rich business messaging
Evolving Trends and the Growing Impact of CPaaS
OTT vs. SMS vs. RCS: Cross-border messaging trends.
Monetization challenges in international messaging termination.
New interconnect models & revenue assurance strategies.
The role of global partnerships in shaping India’s messaging landscape.
SMS phishing (smishing) and fraud in RCS, SMS, and OTT messaging.
The latest AI-driven fraud detection solutions.
Regulatory frameworks and TRAI’s role in mitigating fraud.
Best practices for trust & safety in enterprise messaging. Experts from telcos, security firms, regulators, and enterprises will discuss
The Next Chapter in Business Messaging-
-The rise of RCS as a powerful alternative to SMS and email.
-Unlocking the potential of interactive and branded messaging.
-Integrating RCS into existing communication strategies.
-Overcoming challenges in RCS adoption and implementation.
-RCS as a driver of personalized, real-time customer experiences.