Future Messaging: Top ten reasons you need to attend MEF Connects Rich Communications
MEF’s Joanne Lacey has been busy programming MEF Connects Rich Communications where all sessions have one common goal – to showcase the #futureofmessaging.. With one week to go she shares her top 10 reasons to attend the 3-day digital event starting 29th September.
Expect lots of chat about omnichannel strategies. Think it’s a buzzword? Think again.It is the cornerstone of any customer engagement strategy. Learn more about which rich messaging channels are right for you and how to orchestrate customer journeys seamlessly between channels. Check out day 1 Evolution of Messaging hosted by MMD Smart, day 2 Chat About Omnicha
MEF Data: 10 things you need to know about A2P Business Messaging
MEF recently published a report on A2P Business Messaging in 2020 and MEF CEO Dario Betti held a digital briefing on the report’s content. Here he shares his top 10 takeaways, looking at the trends uncovered and the potential of business messaging in the future.
Business Messaging Is For The Mass Market – 73% of smartphone users usually receive messages from businesses. There is still room for growth across all user segments.
10 things you need to know about… Direct Carrier Billing
Diego Conforti, CCO of Digital Virgo, shares 10 tips and facts about the opportunity presented by Direct Carrier Billing.
Digital Virgo is unique in the telecom payment ecosystem since the Group is one of the rare players to have a 360° worldwide experience on payment, monetization and marketing; the three main challenges of Mobile Payment for Telecom Operators and Merchants.
The 10 Disruptive Digital Business Models For Health Insurers
Digital technologies will transform the health insurance business. Early adopters have started to implement new digital business models with initial success. A new report from market analysts Research2Guidance describes ten digital business models for health insurers that will disrupt the industry, as explained by business analyst Zhang Jie.
Advances in higher-quality digital technology – especially apps, sensors, and artificial intelligence (AI) – along with their proliferation among members have spurred the emergence of new business models.
10 digital marketing campaign stats you probably didn’t know
Daniel Nunez Rodriguez, Product Lead for Instant Ads, an intraprenurial initiative at Telefónica Innovation shares ten key facts about digital marketing campaigns, digging into the intricacies of how success is measured, where mobile fits in to the picture of how consumers are exposed to campaigns and some of the technical barriers and opportunities for creating a successful digital campaign.
In 2017 Digital Advertising investment surpassed TV as the preferred media channel for marketers to pour their marketing dollars, accounting for $200B in total. Digital Advertising is also a healthy industry growing at a steady 20% YoY and projected to be a +$400B industry by 202
Key takeaways from MEF’s guide to digital consent in the personal data economy
Clear informed consent is the key to ensuring consumers trust every digital transaction. It’s a critical issue – which is why MEF’s Global Consumer Trust Working Group has examined the issues in order to develop a free whitepaper on the subject. Here, we present some of the highlights.
In 2010, 7,500 people sold their souls to the UK retailer, GameStation. These unwitting customers had bought from the store and missed the “immortal soul clause” buried in the site’s terms and conditions. Thankfully, this was an April Fool’s joke and GameStation returned its harvested souls back to their rightful owners.
12 stats and facts that explore drivers for building consumer trust in mobile content and services
In May 2018 the EU’s General Data Protection Regulation (GDPR) will be implemented. Consumers will be compelled to give permission before any of their data is collected by a company, and that data must be transferrable and deleted, or returned on request.
The regulation is a significant step in placing the consumer in control of who uses their data and how it is used. At the same time the business models of apps and services often rely on personal data to help monetise their offerings.
13 essential stats that frame the mobile market in Sub-Saharan Africa
As a mobile first region, the growth in Africa is relentless.
Landmarks like registering its billionth mobile subscriber have already been passed and the systematic upgrading of mobile networks to 3G and 4G LTE is enabling a flourishing mobile ecosystem that, coupled with the declining cost of smartphones is helping to galvanise the African mobile economy.
Here we take a look at the recent market trends, analysis and forecasts that show how growth in the region is taking shape.
16 statistics that explore the issue of consumer trust in mobile
High-profile data breaches and a growing consumer desire to know how user information is gathered, stored and brokered underlines just how central the issue of consumer trust is in mobile.
Supported by Mozilla and bics, MEF’s recently published Consumer Trust eBulletin explores these issues and offers insights on regulation, market stats, and via MEF’s white paper – Understanding the Personal Data Economy – a closer look at the idea that consumers can actively participate in how their personal data is used – a model premised on a value exchange that is built on trust and informed user consent.
Six tips to engage end-users with trusted mobile marketing in Nigeria
MEF member Gemalto shares the findings of its new survey, revealing the key success factors to be met by mobile operators and brands in Nigeria to maximize user engagement for mobile marketing campaigns.
Has the mobile advertising era finally reached Nigeria? As a matter of fact, 2017 will see mobile advertising spending exceed desktop ad spending for the first time. And by 2019 spending on mobile will represent 64% of all Internet advertising spending in the country.