Interview: Tata’s Anurag Aggarwal on cashless India’s big boost to the A2P space
Demand for ‘traditional’ SMS enterprise messaging will keep the A2P market growing until 2025, says Tata Communication’s Anurag Aggarwal. In an exclusive interview with MEFTV, he explains why…
At one time, the mainstream view of OTT messaging apps was that they represented competition to the traditional telco industry. No longer. Today, many insiders know that the picture is much more nuanced. Yes, the major OTT players do have ambitions in the enterprise messaging space. And yet, they are also among the operators’ best customers.
MEF webinar: payments inside RCS
Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons.
The future of RCS is still far from certain. Could it be the rich media successor to SMS, and offer an app-like experience on billions of phones?
RCS @ ITW2019: Best Practices, Good Intentions, Hard Work
Last month in Atlanta at ITW 2019, the global wholesale event, MEF’s Future of Messaging Programme hosted a series of events on Rich Communications. Here MEF’s COO Joanne Lacey and speakers from the workshop share their takeaways.
Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback
Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the best ways to counter attack…
MEF Member news, 15th July
Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
mGage, a Vivial company and Gold level member of Oracle PartnerNetwork (OPN), announced today that it has integrated with the Oracle Responsys SMS Public Aggregator Network (SPAN) to provide an easier way for organizations around the world to manage their SMS campaigns.
MEF Briefing: Brazil is cancelling ban on A2P SMS
On the 6th of June 2019, the Brazilian Congress approved a Bill of Law that forbids MNOs to send any kind of “commercial messages” to its customers in the Brazilian territory, effectively immediately once the legislation is passed by the Senate.
There’s no definition on what should be considered as a “commercial message”, meaning MNOs could be required to block any communications with its consumers that relate to a business relationship.
ITW Atlanta 2019 – Don’t forget: Telecoms is big business
MEF CEO Dario Betti shares his key takeaways from the recent International Telecom Week in Atlanta touching on the state of A2P, the role of Africa in the global market and discovering that the rumours of Telecom’s demise are greatly exaggerated.
The public might be excused for thinking of telecom is in a deep crisis – nowadays newspapers paint telecom providers as busily reinventing themselves as 5G and IoT players.
MEF Member News July 1st
Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…
According to information from international communications enabler BICS, Asian roaming traffic is most definitely on the up, growing by 245% in the past 12 months. The data was sourced from BICS’ global network, which, the company says, connects over 700 operators and 500 digital service providers and carries over 50% of global data roaming traffic.
Rich Business Messaging Guidelines launched
MEF has launched its Rich Business Messaging Best Practice Guidelines at ITW 2019, in Atlanta.
Developed by participants of MEF’s Future of Messaging Progamme the guidelines aim to help accelerate the adoption of RCS for application-to-person (A2P) and person-to-application (P2A) messaging.
Machine learning in enterprise communications webinar: the talking points
Industry stakeholders are fighting a war against spam and other traffic that undermines the messaging channel. Their traditional weapons are firewalls and filters. Could artificial intelligence offer a new line of defence? MEF convened a webinar to discuss the topic.
In his book, The Inevitable, Kevin Kelly talks vividly about the coming artificial intelligence revolution.