Brazil’s Payment Revolution Accelerates: PIX Automático Launches
Brazil’s payment landscape is evolving yet again with the launch this month of PIX Automático. With PIX already transforming how individuals and businesses transact, the addition of automation has major implications for the mobile ecosystem. In this article, MEF’s Dario Betti explores how this new feature, enabling automated recurring payments, marks the next phase in Brazil’s instant payments journey and will impact stakeholders across digital finance.
Brazil amends Constitution to list privacy as a fundamental right
Media & IP Law specialist Nathalia Santos share an update on the latest developments in Brazilian data privacy regulation, and a recently approved amendment to the Constitution which consolidates individuals’ personal data rights and recognizes that personal data protection, including by digital means, is a fundamental human right now afforded to all Brazilian citizens.
This week, the Brazilian Congress approved an important amendment to the Federal Constitution, making the protection of personal data a fundamental constitutional right, consolidating the rights of holders of personal data, already safeguarded with the General Law for the Protection of Personal Data – LGPD – which came into force in September 2020.
Brazilian Data Privacy Law is updated after latest Congress round of negotiations
Rafael Pellon, MEF LatAm advisor and Technology, Media & IP Law specialist Nathalia Santos share an update on the latest developments in Brazilian data privacy regulation, and the recently approved Brazilian Data Protection Law. After much discussions and negotiations on Congress, the Brazilian Data Protection Law (“LGPD”) was finally approved last July 9th, 2019.
MEF Briefing: Brazil is cancelling ban on A2P SMS
On the 6th of June 2019, the Brazilian Congress approved a Bill of Law that forbids MNOs to send any kind of “commercial messages” to its customers in the Brazilian territory, effectively immediately once the legislation is passed by the Senate.
There’s no definition on what should be considered as a “commercial message”, meaning MNOs could be required to block any communications with its consumers that relate to a business relationship.
Data Privacy in Brazil and Latin America: the first steps towards a GDPR world
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules.
After the discussions held on the Data Privacy in LatAm Workshop that MEF promoted last month, it became clear that the online industry is evolving with more respect towards privacy, electing such value as a strategy asset that can differentiate business and who wins or not the digital customer of the twenty first century.
Executive Insights: Carrier Billing Global Outlook & Opportunities – Fernando Luciano, Telefônica Vivo
Direct carrier billing is a convenient alternative to cards for millions of users. But for those without cards, it’s a route to healthcare, education and vital utilities. In this DCB video supported by Bango, Fernando Luciano, director of digital services and innovation at Telefônica Vivo, explains why.
Most people think of direct carrier billing (DCB) as something that works best with entertainment – paying for virtual goods in a mobile game; buying a music track; subscribing to a TV service.
Brazil is on the verge of its new Data Privacy Law
Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the ongoing debate in the Brazilian legislature surrounding the adoption of GDPR-like rules governing data privacy for the country.
At the end of May the House of Representatives in Brazil approved the Bill of Law 4060/2012 that would establish a General Data Privacy Law in the country. On this week, given the strong engagement of internet rights NGOs, trade associations, government authorities and luminaries of the academia and legal sectors, Senator Renato Ferraço…
Self Regulating the Brazilian VAS Environment
Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados, here explores the latest iteration of the MEF Value Added Services (VAS) Code of Practice for Brazil, now in its recently launched third edition, and examines why it is more important than ever for the health of the market.
Since 2010, the Brazilian VAS Industry has been strongly relying on MEF’s Code of Practice to tackle industry’s biggest issues and keep fraudsters out of it.
MEF launches latest code of conduct for Value Added Services to advance the Brazilian mobile industry
30th August 2017 São Paulo and London – Mobile Ecosystem Forum today launches version 3.0 of its Code of Practice for Value-Added Services in Brazil. The Code looks at how to communicate transparently with consumers in order to reduce fraudulent practices in the market.
Part of MEF’s VAS Regulation Initiative that launched in 2010 to enable the growth and sustainability of the mobile industry, the self-regulatory code is recognised by the Brazilian Telecom Authority (ANATEL) and all Mobile Network Operators as well as local and international content providers. 30 companies have signed up to Version 3.0 of the Code.
Data regulation in Brazil: a beginner’s guide
Data collection is a potential minefield for businesses looking to collect or monetise user’s data. MEF Policy & Initiatives Advisor Simon Bates shares the key take-aways from the latest edition of our regional guides for businesses and the regulatory issues around data collection, this time looking at Brazil.
Once again the eyes of the world are on Brazil as Rio hosts the Olympics. But the global business community hardly needed reminding of what the country has to offer: a rapidly growing middle class has created a tech-savvy consumer base that offers big opportunities for the mobile ecosystem
