Fireside chat: Modica Group
In this Fireside Chat MEF CEO Dario Betti speaks to Stuart Wilson, CEO of New Zealand based A2P messaging platform Modica Group about their business and the current state of the A2P market in New Zealand and globally.
Asked about the maturity and growth of the SMS A2P Market in New Zealand, Stuart said: “It’s gone through similar cycles: a little bit of enterprise then premium rate, then regulation & customer service shutting down premium rate and security becoming a big driver.
iconectiv: Fighting Fraud in USA – STIR SHAKEN, Short Codes & Portability
MEF CEO Dario Betti speaks to Chris Drake, CTO of communications infrastructure specialist iconectiv about the USA communications market and how it is responding to the growing threat of telecoms fraud. Chris explains how the US regulator, the FCC, has reacted to robocalls with STIR / SHAKEN , where iconectiv administers SHAKEN, and how they also operates as the Local Number Portability Administrator and the Short Code Registry in the USA.
Fireside Chat: Anurag Lal, Infinite Convergence
In this fireside conversation, MEF CEO Dario Betti speaks with Anurag Lal, President and CEO of Infinite Convergence, about the changing landscape of the telecommunications ecosystem and takes a close look at the evolution of connectivity now and in the future. The regulation of Internet technology is something that Anurag Lal is very aware of.
The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman
Marketers can’t buy customer loyalty any longer. They have to earn it with excellent customer experiences. They can do this with hyper-personalised mobile video, as Sinch Engage’s Matt Ramerman explained in a MEF webinar…
In marketing circles, all the talk is of personalisation. There’s a sense that the era of mass marketing and broad segmentation is over. Instead, customers now demand ‘relevance’.
Data Privacy in Brazil and Latin America: the first steps towards a GDPR world
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules.
After the discussions held on the Data Privacy in LatAm Workshop that MEF promoted last month, it became clear that the online industry is evolving with more respect towards privacy, electing such value as a strategy asset that can differentiate business and who wins or not the digital customer of the twenty first century.
A fireside chat with Evernote’s Phil Libin – MEF Global Forum
A highlight of MEF Global Forum‘s Innovation Day saw MEF CEO Rimma Perelmuter speaking at length with Evernote CEO Phil Libin. In this far ranging interview, Phil discusses the history of Evernote’s journey so far, 5 years into their “100 year startup”, and shares some of the secrets behind their success, from the early days […]