Need-to-know: 10 takeaways on PIX instant payments in Brazil
PIX is an instant payment ecosystem launched in Brazil October 2020 which in one year of use has managed to exceed 110m users. To understand more, we spoke to Valter Pinheiro, Head of PIX and Digital Cash at Itaú, one of Brazil’s biggest banks, to share his view on what’s next: PIX emerged as a result the Central Bank’s “BC#” policy agenda focusing on five pillars for innovation across the financial sector: inclusion, competitiveness, transparency, (financial) education and sustainability.
New whitepaper: Business SMS, SIM Farms and the Data Protection Risk
MEF’s Future of Messaging Programme was founded in 2015 to align best practices and sustain business messaging as a trusted channel for businesses to communicate with their customers. As new business communications channels evolve, SMS remains key thanks to its ubiquity.
However, use of unauthorised routes such as SIM Farms undermines trust in business messaging and programme members have developed a new whitepaper to raise awareness of the data protection risk for businesses when using SIM Farms.
New whitepaper: Combatting Fraud in Mobile Content
Wherever there are digital transactions, there is the risk of fraud. Mobile content is no exception, with ever-evolving methods to defraud customers, mobile content providers, payment aggregators and MNOs. All stakeholders must be aware of the fraud types and their differing impacts in order to align on best practice, limit the risk and stay ahead of the fraudsters.
MEF’s DCB Fraud Working Group has published a new whitepaper Combatting Fraud in Mobile Content to raise awareness and show how DCB fraud can be minimised.
Covid-19 may reduce short term IoT revenues but will it create new opportunities?
Before the virus had an impact globally, we were seeing growth in IoT of up to 20% per year. Enterprises could see the clear value of IoT applications and adoption was on the increase. There was significant market potential and a high degree of confidence that 25m global IoT connections by 2025 would be achieved. In a short space of time, the ecosystem has needed to rethink its approach to IoT with the economic fallout and lost business confidence that implies lower levels of investment.
Industry views: A collaborative approach to tackling Smishing
MEF’s SMS SenderID Protection Registry helps identify and block fraudulent SMS texts, protecting consumers, legitimate businesses and organisations falling victim to text messaging scams. Known as ‘Smishing’ criminals send bogus texts which appear to come from a trusted sender. The Registry allows organisations to register the message headers used when sending text messages to their customers and limits the ability of fraudsters to impersonate a brand by checking whether the sender is the genuine registered party. In the UK, an industry initiative is trialing the Registry with over 50 bank and government brands being protected.
Industry views: Latest MEF Member Covid-19 responses
As the global COVID-19 pandemic continues, with countries at differing stages of response and recovery, we share further learnings and actions from MEF members working to support businesses and consumers as well as innovative solutions for fighting back against the virus.
While most of the world comes about in unison to fight any adversary, there is always a small minority that takes it as an opportunity for profiteering. The Covid19 pandemic has been no different.
Industry views: COVID19 responses from the mobile ecosystem
The mobile ecosystem has been central to many of the innovations and creative solutions that have emerged in the last few weeks: not just in communications in keeping us connected but also in the essential sharing of information, entertainment, education, business and finance all now commonly managed at home from mobile devices.
A2P SMS against COVID-19
The rapid spread of the COVID-19 virus has caught everyone by surprise and the pandemic is devastating lives across the world. As more and more countries enter into lockdown, the social and economic impact is become evident. We need to understand how businesses will be able to react. Below we share early learnings from the Italian market and look at the support the business messaging A2P ecosystem can provide as the entire world gets ready to fight back against the virus.
Industry views: Combating mobile Ad fraud
We asked MEF Members and industry insiders to shine the spotlight on mobile ad fraud and ask what should the industry be doing to combat the fraudsters? one of the biggest challenges to mobile advertising growth has been invalid traffic and mobile ad fraud such as fake installs and click spamming. This has significant impact on the app ecosystem.
Industry views: GDPR one year on
This Saturday the 25th of May marks one year since the launch of the EU’s General Data Protection Regulation which introduced new rules for how businesses handle consumer’s personal data.
We asked MEF Members from across the mobile value chain to share their thoughts on GDPR’s first year; how has the regulation impacted the mobile ecosystem and attitudes towards personal data among businesses and consumers, and what have been its major successes and failures?
