Need-to-know: 10 takeaways on PIX instant payments in Brazil

PIX is an instant payment ecosystem launched in Brazil October 2020 which in one year of use has managed to exceed 110m users. To understand more, we spoke to Valter Pinheiro, Head of PIX and Digital Cash at Itaú, one of Brazil’s biggest banks, to share his view on what’s next: PIX emerged as a result the Central Bank’s “BC#” policy agenda focusing on five pillars for innovation across the financial sector: inclusion, competitiveness, transparency, (financial) education and sustainability.
MEF CONNECTS LATAM: When Payments, Messaging and Digital Identity Meet

Available to view on demand now, our first MEF CONNECTS LATAM virtual event looked at the opportunities presented in the region, hearing from key local players over 2 days of amazing content.
Taken from day 1, Jason Pareja Jauregui, Product Development Manager at B89 leads an expert panel on a discussion into the mobile payments landscape in LatAm and the convergence between messaging services, payments and digital identity and the current trends driving the sector.
MEF CONNECTS LATAM: Entertainment Trends in a Pandemic

Available to view on demand now, our first MEF CONNECTS LATAM virtual event looked at the opportunities presented in the region, hearing from key local players over 2 days of amazing content.
Taken from day 1, Charlie Vayas, Digital Transformation Regional Manager at KFC leads a panel of music, video, and web experts to dig into the effects of the global pandemic on how consumer habits & demands around entertainment services have changed, and what the long term landscape might look like.
MEF CONNECTS LATAM: 10 mind-blowing insights about Business Messaging

Available to view on demand now, our first MEF CONNECTS LATAM virtual event looked at the opportunities presented in the region, hearing from key local players over 2 days of amazing content.
Taken from day 1, the 10 mind-blowing insights about Business Messaging session saw MobileSquared‘s Principal consultant Analyst Andy Jones share his top 10 insights from their most recent data into the state of business messaging in the region including spend, penetration and revenue forecasts.
MEF CONNECTS LATAM: Available on Demand Now

Available to view on demand now, our first MEF CONNECTS LATAM virtual event looked at the opportunities presented in the region, hearing from key local players over 2 days of amazing content. Here, MEF LatAm advisor Mitchell Cutmore shares his highlights.
Our first MEF Connects event with a regional, LATAM, focus was a resounding success thanks to our speakers and sponsors (Intis Telecom, IMImobile, Infobip, AWG and Syniverse) who also provided sessions and speakers over both days.
Brazil is on the verge of its new Data Privacy Law

Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the ongoing debate in the Brazilian legislature surrounding the adoption of GDPR-like rules governing data privacy for the country.
At the end of May the House of Representatives in Brazil approved the Bill of Law 4060/2012 that would establish a General Data Privacy Law in the country. On this week, given the strong engagement of internet rights NGOs, trade associations, government authorities and luminaries of the academia and legal sectors, Senator Renato Ferraço…
The WhatsApp nation

Rafael Pellon, MEF LatAm Board Member and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica, here explores the ongoing issues surrounding the repeated blocking of hugely popular Whatsapp across Brazil, and the knock on effects this has had across the region and the mobile app ecosystem.
Almost a month since the 2nd wholesale blockage of WhatsApp in Brazil, Brazilians are starting to appreciate that WhatsApp has become nothing but essential.
MEF Connects Brazil in pictures

MEF recently hosted its largest LatAm event to date: MEF Connects Brazil, held during Tela Viva Móvel, supported by Movile and Digital Virgo.
Over 130 senior executives from 60 companies representing the mobile ecosystem in Latin America got together for the business networking event.
We partnered with Tela Viva Móvel, the most relevant conference in Brazil for the mobile sector.
[Infographic] Mobile advertising in Brazil

Brazil’s economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online.
Today that’s a mix of feature phones and smartphones but by 2018, one third of the country is predicted to own a smartphone.
Country focus: the Mexican mobile POS market

All over the world, mobile POS (mPOS) has made a significant impact on small and single outlet merchants.
But there’s evidence to suggest that, among growth markets, Mexico has embraced the concept more enthusiastically than most…